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Revenue concentration feels comfortable until it becomes dangerous. Many B2B businesses depend heavily on a small number of strategic accounts. These accounts appear stable, long-standing, and trusted. But very few leaders ask the hard question: What happens if one of them slows down? I have seen companies lose 20–30% of annual revenue not because of churn, but because of silent contraction . Why Revenue Concentration Risk Stays Hidden Most account reviews focus on: Current

Most business owners don’t wake up planning to stay small. They start with ambition. They work long hours. They make sacrifices. And yet, many businesses hit a ceiling and never move beyond it. According to multiple global studies on small and mid-sized businesses, nearly 70–75% of businesses stagnate after the first few years. They don’t shut down. They survive. But they don’t grow in a meaningful way. This raises an uncomfortable question: Why do capable, hardworking founde

But in reality, retention often means only one thing:the account hasn’t left yet Retention is important. But retention without growth is silent stagnation. Most key accounts look healthy on the surface: • Work is getting delivered • Relationships are cordial • Renewals happen on time Yet revenue stays flat year after year. This is not a people problem. It is a structure problem. Why strategic account growth breaks down In most organisations: • Delivery teams focus on ex