The Hidden Risk of Revenue Concentration in B2B Strategic Accounts
Revenue concentration feels comfortable until it becomes dangerous. Many B2B businesses depend heavily on a small number of strategic accounts. These accounts appear stable, long-standing, and trusted. But very few leaders ask the hard question: What happens if one of them slows down? I have seen companies lose 20–30% of annual revenue not because of churn, but because of silent contraction . Why Revenue Concentration Risk Stays Hidden Most account reviews focus on: Current delivery...